Marketing & growth for SMBs
We find out why customers choose your company. And turn that into websites, sales presentations and campaigns that help you win new customers.
15-minute intro call
The gap
Most marketing talks about the offer: what you do, how long you’ve done it and for whom. Your customers don’t care until they see their own problem in it, and why it can’t wait.
If your website, presentations and proposals don’t speak to it, buyers have to make the connection themselves.
Switch to see what your customer hears.
What we do
Accelor Hub turns customer understanding into the commercial story and materials your company needs.
What it gets you
Three promises. Everything we build has to deliver on them.
Make it easier for the right clients to choose you.
Show which problems you solve, why your solution is worth it and what clients can expect from you.
Show existing clients what else you can do for them.
Make added value visible, give clients reasons to expand and strengthen the relationship with relevant communication.
Give your team the stories, materials and ways of working to carry on.
Capture how you win, so commercial results no longer depend on you or on that one experienced colleague.
How we work
Not the reasons in your company presentation. The ones your customers actually have, often before they can put them into words.
Who they are, why they buy, what value they get and where the revenue opportunities are.
We listen to your customers, your sales calls and the proposals you won and lost.
Which approach fits which customer group and sales process, from first contact to retention and expansion.
We bring together what you, your customers, sales, service and marketing each know.
The story, materials and playbooks that marketing, sales and customer teams can run with.
Your website, sales deck, campaigns and customer materials, all telling the same story.
What we build
Once you know why customers buy, it should show up everywhere your company meets a customer.
We develop the materials that tell that story, the way your customers actually experience it.
Work with Accelor Hub
Who you’re for, why you win, and how your team says it.
Pages built around what customers care about, not your feature list.
Decks, one-pagers and battlecards that get every buyer to yes.
Campaigns built around the moments your buyers are ready to act.
Customer stories that show the before, the change and the result.
Onboarding and product content that carry the story past the sale.
Where you are
Whether you’re finding your first commercial story, or your growth has outgrown the one you have.
You’re growing through your network.
Clients come through referrals, but the story isn’t written down yet.
We find why clients choose you.
Your company is outgrowing you.
New people are joining. The story can’t live in one head anymore.
We bring structure to the story.
You’re moving into something new.
A new segment, market or service, or an acquisition to bring in.
We shape the story for what’s next.
Why not just AI?
AI makes good-enough copy free and fast. That’s why so much B2B marketing now sounds the same. What it can’t give you is what your customers actually told you, or the judgment to decide what to say.
We use AI to move fast. We bring the customer understanding that makes the output worth using.
How we’re different
“What should the website look like?”
“What is the customer trying to solve, why does it matter now, and what do they need to choose you?”
Then we decide which materials you need, and why. Only then do we make them.
Why Accelor Hub
You want to make an impact with your company. What holds you back usually shows up at one of these moments. That’s where we come in.
15 years building, buying, selling and growing companies, as a founder, a CMO and an agency owner.
LinkedInAfter you reach out
No packages, no small print. A clear path from the first call to the kickoff.
We talk about where you are, what you need right now, and whether we’re the right fit.
The deliverables, milestones and fee model, and what’s out of scope. No surprises.
A short engagement letter with a mutual NDA, so you can share openly from day one.
We start where every engagement starts: with your customers. What we build is yours.
FAQ
The entrepreneur behind a growing B2B company, from startup to around 60 people: SaaS, IT services, digital agencies and other service providers. That’s the owner, or the CEO the owner put in charge. Sometimes that’s the founder, often it isn’t.
Yes. After an acquisition, two companies, their propositions and their customers need one story. We map where customers overlap, which propositions you keep or combine, and how to announce the deal without unsettling customers. More on that in the Grow stage.
Yes. We don’t leave you with a positioning document and a list of recommendations. We build the website, sales materials, campaigns and customer materials that make the strategy real.
That’s exactly where we start: with your clients, your first conversations and the market you want to grow in. That’s what the Build stage is for.
Hiring and ramping up a first marketer takes time, and they often end up working alone. With Accelor Hub you get senior experience from day one, and the materials get built, not just planned.
Yes. We work across the Randstad, from Rotterdam and The Hague to Gouda, Utrecht and Amsterdam. Interviews and workshops happen on location where that helps; the rest works just as well online.
There are no fixed packages or rates. We first look at what you need, then agree on what fits your stage, budget and pace. That can be a project, a monthly arrangement, or a performance-based deal where our fee depends on results. It all starts with a 15-minute intro call.
Still have a question? Request a 15-minute intro call.
Your company solves a real problem.
Let’s make that obvious.
Work with Accelor Hub15-minute intro call