Service · Case studies & proof
Customer stories your buyers
recognize themselves in.
Proof that answers the doubts your buyers actually have, collected from the right customers and turned into stories your whole team can use.
15-minute intro call
What you get
- 01Customer interviews
Conversations with your customers that uncover the real story.
- 02Written case studies
The before, the change and the result, in a format buyers read.
- 03Proof points
Short, specific results your sales team and website can use.
- 04Quotes and testimonials
Approved customer words for your website, decks and campaigns.
- 05Story formats
Versions for web, sales and social, all from one interview.
- 06A repeatable process
A simple way to keep collecting stories from new customer wins.
Why we start here
Not every happy customer
makes a useful story.
So we start with the proof your buyers are missing, find the customers who can provide it, and turn every interview into proof for web, sales and social.
Selection
Which stories matter?
Phase 01Evidence
What really changed?
Phase 02Story
How do we tell it?
Phases 03–04Repetition
How do we keep it coming?
Phase 05The process
Five phases,
five things you keep.
Every phase ends with proof your website, sales team and social channels can use.
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01 · Select
Proof gap map
We map the doubts and segments where buyers need proof, then pick the customers whose story answers them. Not just the happiest ones.
Questions we answer- What do buyers doubt most?
- Which segments lack proof?
- Which customers can answer that?
Buyer doubtScale-upsMid-marketEnterpriseWill it work with our data?Is it worth switching?Will the team adopt it?Is it secure enough?Proof existsGapPriority -
02 · Interview
Customer interview
We interview your customers about life before you, the moment they decided to change, and what’s different now, in their own words.
Questions we answer- What was happening before?
- Why did they decide to change?
- What’s different now?
YouWhat was happening before you switched?
CustomerWe rebuilt the board report every Friday.
YouWhat made you decide to change?
CustomerOur new CFO wanted numbers every Monday.
YouAnd what’s different now?
The momentA new CFO, and a deadline every Monday.
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03 · Write
Customer story
We shape the interview into a story of the before, the change and the result, and get every quote approved by the customer.
Questions we answer- Which moment will others relate to?
- Which result matters most?
- Which quotes carry the story?
BeforeThe board report, rebuilt by hand every Friday
The triggerQuoteA new CFO wants numbers every Monday
The decisionOne live report instead of five spreadsheets
The changeSet up in a day, scheduled every week
The resultQuoteFridays spent on analysis, not exports
Approvals- Quotes approved
- Story approved
- Logo use pending
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04 · Format
Proof library
One interview becomes many formats: a written case study, short proof points, quotes, a sales slide and social posts.
Questions we answer- What does sales need on a slide?
- What fits on the website?
- What works on social?
Customer storyCase studyHow the finance team got its Fridays back
Proof pointBoard report ready every Monday
Finance team, scale-up“Head of financeSales slideSocial postWhat changed when we stopped rebuilding the same report.
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05 · Repeat
Proof pipeline
We set up a simple way to ask every new customer win for a story, so the library keeps growing.
Questions we answer- When do we ask for a story?
- Who asks, and how?
- Where does the proof live?
New winFinance teamScale-upOps teamMid-marketAskedFinance teamMid-marketInterviewedCFO officeScale-upApprovedFinance teamScale-upPublishedData teamScale-upFinance teamEnterpriseEvery closed deal triggers a story request
Per stage
At every stage.
What case studies & proof looks like in Build, Operate and Grow.
FAQ
Answers to your questions.
What if customers can’t share numbers?
Many can’t. A clear before and after, a specific moment and the customer’s own words often convince more than a percentage.
Who handles the approvals?
We do. Every quote and story goes back to the customer for approval before it’s used anywhere.
Do you talk to our customers?
Yes. With your approval, we interview them directly, so the story is told in their own words.
How does pricing work?
There are no fixed packages or rates. We first look at what you need, then agree on what fits your stage, budget and pace. That can be a project, a monthly arrangement, or a performance-based deal where our fee depends on results. It all starts with a 15-minute intro call.
Still have a question? Request a 15-minute intro call.
Become the obvious choice.
Your company solves a real problem.
Let’s make that obvious.
Work with Accelor Hub15-minute intro call