Service · Campaigns
Campaigns built around
the moment buyers act.
Campaigns built on the moment your buyers start looking, with one clear message across every channel, measured from day one.
15-minute intro call
What you get
- 01Campaign concept
One idea and message, built around what your buyers care about.
- 02Launch plan
What goes out when, on which channel, and who owns each step.
- 03Landing pages
Pages that carry the campaign message and turn interest into action.
- 04Paid ads
Ad creatives and copy for social and search, ready to run and test.
- 05Email sequences
Emails that move prospects and customers toward the next step.
- 06Organic social
A series of posts that keeps the story visible between launches.
Why we start here
Reach doesn’t create interest.
Relevance at the right moment does.
So we start with when your buyers are ready to act, build one message and the assets around it, and learn from every launch.
Moment
When are buyers ready?
Phase 01Message
What makes them move?
Phase 02Execution
Where do we show up?
Phases 03–04Learning
What actually worked?
Phase 05The process
Five phases,
five things you keep.
Every phase ends with something your team can run again, so the next campaign starts ahead.
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01 · Discover
Trigger and channel map
We find the moments that make buyers start looking, like a new hire or a board request, and where they go for answers when that happens.
Questions we answer- What triggers the search?
- Where do buyers look first?
- What do they search for?
TriggerWhere they lookWhat they searchA new CFO startsLinkedIn, peers“weekly finance reporting”The board wants weekly numbersGoogle, communities“automate board report”Quarter-end crunchGoogle, review sites“excel reporting alternative”An analyst leavesPeers, LinkedIn“finance reporting tool”Campaign trigger: a new CFO starts -
02 · Concept
Campaign brief
We define one audience, one trigger, one message and one offer, plus what success looks like, before a single asset gets made.
Questions we answer- Who is this campaign for?
- What should they believe afterwards?
- What should they do next?
AudienceHeads of finance at scale-ups
TriggerA new CFO wants weekly numbers
MessageStop rebuilding the same report every week.
OfferA free check of your reporting
Call to actionBook a reporting check
SuccessQualified conversations, not clicks
Channels- LinkedIn ads
- Google search
- Email sequence
- Organic posts
- Sales follow-up
One message across all of them.
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03 · Plan
Launch plan
We plan what goes out when, on which channel, and who owns each step, so the campaign lands as one story instead of scattered posts.
Questions we answer- Which channels, in which order?
- Who owns each step?
- What happens after someone responds?
Week 1Week 2Week 3Week 4Week 5Week 6Landing pageLinkedIn adsGoogle searchEmail sequenceOrganic postsSales follow-up -
04 · Build
Campaign assets
We build the landing page, ads, emails and posts around the same message, written for the moment the buyer is in.
Questions we answer- What does the landing page need to answer?
- Which formats fit each channel?
- How do the emails follow up?
Landing pageStop rebuilding the same report every week.
Book a reporting checkLinkedIn adStop rebuilding the same report every week.
SubjectEmailThe report you rebuild every Friday
Organic postEvery Friday, the same report. Here’s what we changed.
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05 · Learn
Results and next test
We measure what each channel brings in, test new angles, and feed what we learn into the next campaign.
Questions we answer- Which channel brings in the right buyers?
- Which message works best?
- What do we test next?
Qualified conversations by channelLinkedIn adsGoogle searchEmail sequenceOrganic postsMessage testAFeature-led adBProblem-led adWinnerNext testA trigger-based ad for newly hired CFOs
Per stage
At every stage.
What campaigns looks like in Build, Operate and Grow.
FAQ
Answers to your questions.
How do you measure success?
We agree on it in the campaign brief, before anything launches. Usually that’s qualified conversations or pipeline, not clicks.
Do you also run the ads?
We create the campaign and the materials. Running and optimizing the ads can stay with your team, or we agree on how we support it.
How does pricing work?
There are no fixed packages or rates. We first look at what you need, then agree on what fits your stage, budget and pace. That can be a project, a monthly arrangement, or a performance-based deal where our fee depends on results. It all starts with a 15-minute intro call.
Still have a question? Request a 15-minute intro call.
Become the obvious choice.
Your company solves a real problem.
Let’s make that obvious.
Work with Accelor Hub15-minute intro call