For entrepreneurs · Founder Brand OS
A 3-session cohort for entrepreneurs and CEOs. We build the system with you, so buyers know what you stand for before the first call.
15-minute intro call
3 live sessions, as a cohort
6–8 entrepreneurs
€500 per participant
A working Founder Brand OS, configured around you
Sound familiar?
A new client, an acquisition, a key hire. Then it’s quiet for six weeks.
The draft is fine. It also sounds like everyone else on LinkedIn.
A ghostwriter or the team makes it polished. It just isn’t you anymore.
LinkedIn is the first thing to go. Next quarter, the loop starts again.
You’re not short on things to say.
You’re short on a system that keeps saying them.
Taught by Joris van Kappen
When I started posting, I had no audience and no head start. Just a point of view I’d been developing for years. So I treated it like go-to-market: one problem, one buyer, one belief.
Then I shipped my thinking in small, usable pieces that people could take into their next meeting. Founder Brand OS is that system, set up around you.
One 28-day stretch, two months after my first post. The 12 months before: nearly zero.
The cohort
We build it with you, in the session. Each one ends with something working that you keep using.
Decide what you want to be known for, by whom, and what you stand for.
Your Founder Brand Brief
→ People know what you stand for, in one line.
Give your AI assistant everything it needs to know, then build the workflow around it.
WorkflowCapture → Develop → Draft → Review → Publish
Your AI workspace and workflow
→ Drafts that sound like you, not like AI.
Learn to run the system in the time you actually have, without losing your voice.
Your 30-day content pipeline
→ You keep posting, even in a busy quarter.
The practical part
Dates to be announced
6–8 entrepreneurs, so there’s room for your own questions
€500 per participant, excl. VAT
One inbound lead, one strong hire, or one client who already knows what you stand for
Your LinkedIn profile, your AI tool of choice and writing examples
We check the cohort fits you and where your company is.
You get the session dates and the invoice.
A short checklist: profile, writing examples, company context.
Entrepreneurs who want a LinkedIn brand, and a system to keep it going.
Anyone looking for a ghostwriter. You stay the author.
FAQ
That’s what the system is for. The weekly workflow turns your meetings, customer calls and ideas into drafts, so posting doesn’t depend on a quiet week.
No. The goal isn’t followers. It’s the right clients, hires and partners knowing what you stand for. Saves and conversations matter more than reach.
Not when it starts from you. We capture your voice, your points of view and your stories first, so every draft starts from what you’d say. You stay the editor.
You don’t need to be. You bring what you know. The system turns it into drafts you edit, instead of posts you write from scratch.
No. We set up your AI workspace together in session 2, and you learn to run it in session 3.
The system isn’t tied to one tool. We set it up in the AI assistant you already use, or help you choose one.
No. It sits next to them. Your personal brand supports the company’s story at any stage, whether you’re in Build, Operate or Grow.
Still have a question? Request a 15-minute intro call.
You leave with a system that already works, and the skills to keep it running.
Join the next cohort.
Join the next cohort15-minute intro call