03 Grow · New market or acquisition
Moving into something new?
Extend the story.
Your offer is established. Now you’re moving into a new segment, market or service, or adding an acquisition. Accelor Hub extends the story so it works for buyers who don’t know you yet.
15-minute intro call
New market or acquisition
A proven offer moving into new segments, markets or services, or after an acquisition.
Extend the story.
Sound familiar?
Recognizable challenges
in the Grow stage.
If a few of these sound familiar, you’re in the right place.
New buyers, old story
Your current message doesn’t land with the segment you’re moving into.
Bigger deals, more people
Bigger clients mean more people at the table, each with new questions.
Proof from the wrong market
Your best client stories come from the market you already serve.
An acquisition, two stories
After an acquisition, two companies still tell two different stories.
The core story dilutes
Each expansion adds messages until the original story gets lost.
One message for everyone
Generic pages and decks try to speak to every segment at once.
After an acquisition
You bought a company. Now what?
On paper there are economies of scale and opportunities across each other’s customers. Commercially, a lot of questions suddenly need answers.
We build one clear commercial story, find the opportunities in the combined customer base and make the materials your teams need to act on them.
Work with Accelor Hub- 01
Which customers do both companies serve, and where is the overlap?
- 02
Which propositions do we keep, combine or stop?
- 03
Why would customers of one company also buy from the other?
- 04
How do we announce it without unsettling existing customers?
- 05
How do marketing, sales and account management tell the same story?
- 06
Which materials, customer communication and playbooks do we need?
How we work
What it looks like in practice.
The work follows the same rhythm at every stage. What changes is the focus: in Grow, it’s to extend the story.
We listen.
To buyers in the new segment and your current wins.
Why people buy is usually already there. It just hasn’t been put into words yet.
We find the overlap.
What carries over from your story, and what changes.
We bring together what you, your customers, sales, service and marketing each know.
We adapt the story.
Positioning and messaging for the next segment.
Built from what your customers actually say, written so everyone in the company can use it.
We build the launch.
Use-case pages, an entry campaign and sales kits.
Deliverables
What you walk away with.
Typical deliverables in the Grow stage. We agree on the exact mix together.
Other stages
Not your stage?
FAQ
Answers to your questions.
When should we start after an acquisition?
Ideally before you tell customers. Then the customer promise and the communication are ready the moment customers start asking questions. Months later there’s still a lot to gain, especially if teams still tell two stories.
Can we start small?
Yes. Some teams start with one deliverable, others take on the whole stage. We agree on what fits your needs, budget and pace.
How does pricing work?
There are no fixed packages or rates. We first look at what you need, then agree on what fits your stage, budget and pace. That can be a project, a monthly arrangement, or a performance-based deal where our fee depends on results. It all starts with a 15-minute intro call.
Still have a question? Request a 15-minute intro call.
Become the obvious choice.
Your company solves a real problem.
Let’s make that obvious.
Work with Accelor Hub15-minute intro call